Cooperator Insurance company Case Study Example | Topics and Well Written Essays - 500 words

Cooperator Insurance company - Case Study Example sence, CGL values people to a greater degree and makes business decisions that are long-term in nature to strike a balance between the profit objective of business and the corporate social responsibility (CSR) objective. The products and services of CGL are sold through a variety of channels. There are over 2,570 licensed insurance representatives across Canada whose responsible is to sell the products and services of CGL. Moreover, CGL uses its website and contact and call centers to sell its services to clients satisfied (The Cooperators Group Limited, 2013). The variety of sales channels of CGL enables the company to reach an ample population of prospective clients. CGL employs several methods of selling. Considering the insurance and financial services are provided to both individuals and corporations, both direct and Business-to-Business method of selling are used. Besides, the complex insurance services of the CGL are sold through insurance brokers (Cooperators Group Limited, 2015). CGL encounters stiff competition from other companies operating in the insurance industry. Despite the fact that CGL has diversified to offering financial services over and above insurance services, it is still recommended that CGL should diversify its operation to other lines of business to spread business risk. It is recommended that CGL should capitalize on acquiring and collaborating with other players in the industry in order to fortify its market share in the industry. In fact, through acquisition and collaborating with other insurance and financial services providers, CGL will worry less about competition and instead focus the resources and energy in its core operations. CGL is an insurance and financial services company. Given this, the suppliers of the company have to do with the members of the company and the major ones include Ontario Federation of Agriculture, UFA Co-operative Limited and Arctic Co-operatives Limited. CUMIS offers business, liability and